What is a landing page

Why a landing page is important?

A landing page gives a different angle on a normal website page – it’s like a testing area for a product or service. This is a fantastic way to create versions of pages and test which one comes out to be more engaging. Creating a landing page isn’t just like a normal web page, it has some great benefits to the way you connect with target audiences and leading people to make a purchase or booking.

Here are 5 reasons why a landing page is important and what makes this effective for an online business startup or any business size.

No navigation or distraction

A good example is a page that’s got no navigation or other distractions like that of a normal web page.

This gives better focus to the landing page content and makes it very relevant for the customer’s viewing this.

This also increases people’s attention span because they don’t stumble over the page, but choose to visit the page.

Overall a landing page can increase the overall users experience.

Targeted lead generation

A landing page focuses on a specific topic in driving targeted traffic from a PPC campaign or other source. This leads them to take an action such as an email offer, discount or free download.

Creating a page is an essential as part of your marketing strategy.

This gives you tools to gather insights that would otherwise be hard to gauge within a standard web page.

Data tracking

Set goals and capture specific actions on call to action buttons. This measures how a user is interacting with the page, how long they spent on the page and what they focused on.

You can capture data from these pages using conversion tracking, event tracking and heat maps. This data will then help make informed decisions if your current landing page is working or if you need to trial changing various aspects of the page. key here is to realise there is no 100% perfect way here, but the data will show you whats happening when a user scrolls through the landing page.

Improves conversions

You can improve conversions and click through rate on a landing page easier than a website. The advantage is you’re leading people on a journey whereby they take initial interest in the product by clicking to your page.

Once you have a visitor, keep the content relevant and engaging throughout their journey – they should stay and then make an enquiry.

Driving relevant leads with a landing page build improves the user’s experience and improves ROI.

Use as a lead Magnet

If you’ve not used a lead magnet before, then you’re missing a important segment in your marketing. Lead magnets enable you to gain leads through attracting the customer through a giveaway.

This is where the landing page could be useful.

Take the user on a journey through the page, and although it doesn’t have to be tons of scrolling, you should give the user all the info needed for your offer or free giveaway, then lead them to a form to capture their email address.

Once they give you their email address you can show your offer or give them a free download that valuable information.

People love free giveaways and they will enter their email address for this.

Test a products value

Want to know if your idea or product will work before you invest further? Create a page to get all the data and insights needed to whether this works.

Maybe you’re starting a new business, need just one initial page, or to spark interest in a specific latest product or service, then this web design service is for you. We trust these best practices will give clear insight into the importance of what a landing page is, but for further reading on landing page best practices, please read this great blog post showing examples of different landing page use cases, https://www.toptal.com/designers/web/landing-page-best-practices.

Get a landing page designed

We trust you will now invest in a landing page for growing or starting an online business. Speak to Eadetech today on how we can create landing pages to help your business.

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